FOR IMMEDIATE RELEASE
Houston, Texas – April 18, 2018 – Presenture LLC, a national foodservice sales agency, announced today it is the national foodservice sales agency of record for Lifeway Foods. A publicly traded company (LWAY) headquartered in the Chicago area, Lifeway Foods has been producing kefir and other probiotic-rich products since 1986. They have the #1 market share in probiotic kefir in the United States.
In its role, Presenture’s team of sales, marketing and support professionals will build and manage a national broker network for Lifeway. This managed broker network will be supported by Presenture’s go-to-market strategy and uniform reporting, making it the industry’s most economically prudent foodservice business model for emerging foodservice manufacturers.
“This is an excellent time for Lifeway to focus on foodservice,” said Michael O. Maher, CEO and founder of Presenture. “Fermented super foods like kefir are predicted to be one of the healthy foodservice trends of 2018 due to the tsunami of research hitting consumers about ‘gut bacteria’ – so called good bacteria that plays a critical role in maintaining good health.”
The Lifeway story began in 1986, when Russian immigrant Michael Smolyansky began making kefir in the basement of his Skokie, IL home. The cultured dairy drink had been popular in Eastern Europe for centuries, but Smolyansky was determined to share his delicious health secret with his newfound home. Two years later, Michael took the company public and it debuted on the NASDAQ exchange under the ticker symbol LWAY. Now in 2018, Michael Smolyansky’s children are at the helm of Lifeway Foods, with daughter Julie in the roles of President and CEO and son Edward as COO.
“We are excited about our partnership with Presenture and the ability to expand our reach into the foodservice arena where a significant gap currently exists today in functional, probiotic super foods.” said Jennifer Reilly, Senior Executive Vice President of Sales for Lifeway.
About Presenture
Presenture, a national foodservice sales agency based in Houston, Texas, excels in helping emerging foodservice manufacturers develop, execute and accelerate their commercial strategies.
Presenture’s team of sales, marketing and support professionals build and manage a national broker network for its manufacturer-clients. This managed broker network, supported by its go-to-market workshop and uniform reporting for four regions and 65 markets, eliminates or reduces the need for a manufacturer-owned foodservice sales team. Presenture’s proven approach saves clients time and money, making it the industry’s most economically prudent foodservice business model for emerging foodservice manufacturers. To learn more, visit www.presenture.com.