FOR IMMEDIATE RELEASE
Houston, Texas – January 2, 2018 – Presenture LLC , a national foodservice sales agency, announced today it is the national foodservice sales agency of record for Spicy Nothings. A privately-owned company out of Austin, Texas, Spicy Nothings’ mission is to share its passion for authentic Indian cuisine with America. Spicy Nothings crafts its products with strict adherence to century-old Indian recipes.
In its role, Presenture’s team of sales, marketing and support professionals will build and manage a national broker network for Spicy Nothings. This managed broker network will be supported by Presenture’s go-to-market strategy and uniform reporting, making it the industry’s most economically prudent foodservice business model for emerging foodservice manufacturers.
“This is a smart and strategic time for Spicy Nothings to focus on foodservice,” said Michael O. Maher, CEO and founder of Presenture. “Not only is Indian street food predicted to be one of the top food trends for 2018, Spicy Nothings combines two leading U.S. trends – authentic ethnic cuisine and better-for-you foods. We are confident Spicy Nothings will soon be served in foodservice establishments across the United States.”
Born and raised in India, Spicy Nothings CEO and founder, Arobind Velagapudi, grew up in a traditional Indian family. His travels across India provided a solid understanding of the multi-faceted Indian cuisine which ultimately sparked his curiosity to learn more about Indian food. Velagapudi came to the United States in 1998 and in 2008, along with his wife Supriya, started selling his authentic Indian sauces and rice entrees derived from traditional Indian recipes to retail outlets.
Today, Spicy Nothings manufactures several varieties of curry sauces in addition to rice entrees that are all natural, minimally processed, vegan and gluten free.
“Spicy Nothings is a humble attempt to share my native cuisine with the people of my adopted country,” said Spicy Nothings CEO and founder, Arobind Velagapudi. “There is no better company than Presenture to help serve that mission. I’ve been impressed with their foodservice expertise and look forward to a mutually beneficial partnership.”
About Presenture
Presenture, a national foodservice sales agency based in Houston, Texas, excels in helping emerging foodservice manufacturers develop, execute and accelerate their commercial strategies.
Presenture’s team of sales, marketing and support professionals build and manage a national broker network for its manufacturer-clients. This managed broker network, supported by its go-to-market workshop and uniform reporting for four regions and 65 markets, eliminates or reduces the need for a manufacturer-owned foodservice sales team. Presenture’s proven approach saves clients time and money, making it the industry’s most economically prudent foodservice business model for emerging foodservice manufacturers. To learn more, visit www.presenture.com.