Presenture’s RECIPE service is designed by our marketing team to completely prepare a manufacturer for success in the foodservice market. Its primary component is a Go-to-Market (GtM) Workshop. The purpose of this workshop is to build a strategic roadmap aligned with the client’s vision. The workshop is interactive in order to gain valuable understanding and knowledge of the client’s company, product line, and target market segments.
GTM WORKSHOP INGREDIENTS:
Customer Development
Market Opportunity Sizing
Target Market Segments
Competitive Analysis
Value Proposition
Supply Chain
Pricing
Sales Process
Broker Engagement
Tactical Plan
Marketing Services
Following the GtM Workshop, the next phase of our RECIPE service is implemented. By incorporating the client’s newly developed value proposition, our marketing team prepares an executive summary of the new strategy followed by a CHOP call to review. Once completed, necessary foodservice-specific marketing collateral is created to properly launch a robust foodservice initiative. Included in the marketing deliverables is a broker manual, training brochure, POS, onboarding webinar, national price list, and pertinent forms. Once complete, we move to the MAIN COURSE phase of our service offerings.