The foodservice component of Presenture builds and manages a national broker network for our manufacturer clients. Inside sales, outside sales, marketing, and administration support this activity. Our outsourced team eliminates the time and expense of hiring, training, and managing a manufacturer’s team. With this established go-to-market organization, all of the essential components are in place to accelerate our client’s speed to market and see positive results sooner.
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Wholesale foodservice sales in the United States are estimated at over $300 billion with over 5,000 foodservice distributors competing in the space. Unlike retail, the foodservice business in the United States must be built market by market. Presenture’s CRM software segregates foodservice into 65 different markets. This requires Presenture to train, motivate, and manage over 30 broker organizations for each client. Presenture ensures the best possible foodservice brokers are specialists in their markets with in-depth knowledge and relationships with distributors and operators.

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“The future is already here –it’s just not evenly distributed.”

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Presenture’s onboarding process for foodservice manufacturers includes a go-to-market workshop that is tailored to each manufacturer’s business. In conjunction with members of the manufacturer’s senior management team, our client-specific go-to-market workshop provides a comprehensive review of products, target segments, supply chain, and competitive offerings in the market. Based on workshop findings, we develop go-to-market materials including broker manual, webinar, training brochures, POS materials, and sales aids. These tools assist Presenture’s sales team, brokers, and distributor sales reps in improving speed to market, and increasing sales effectiveness.

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Foodservice National Coverage Map

Complete North American coverage with local-market expertise and comprehensive services.