The Good Flour Corp. Names Presenture As National Sales & Marketing Service Provider of Record

Jun 21, 2023

Houston, Texas – June 21, 2023 – Presenture LLC, a national sales and marketing service provider for the food industry, announced today it is the agency of record for The Good Flour Corp.

Born from visionary international chefs, Jen Peters and Hamid Salimian, The Good Flour Corp. was created 10 years ago with one goal in mind—to provide good food you deserve.  To them, food is life.  Taste and texture are everything.  So what’s their secret?  They intentionally select a range of high-quality superfood grains to give them exactly the results they are after.  They only include ingredients that they would serve to friends and family.  They provide thoughtful, chef-created flours, batters, mixes, and baking blends designed to bring flavor, texture, versatility, and performance to professional kitchens.  The Good Flour Corp. has spent years developing a superior one flour solution that is free from the top eight allergens, including gluten.

“Out of the top 10 menu trends for 2023, The Good Flour Corp. can be applied to half of them including restaurant experiences & community, fried chicken sandwiches, comfort fare, healthy flatbreads & wraps, and menu streamlining.  Because of this, there has never been a better time for The Good Flour Corp. and Presenture to join forces,” said Michael O. Maher, CEO and founder of Presenture.

In its role, Presenture’s team of sales, marketing, and support professionals will build and manage a broker network for The Good Flour Corp. giving them national geographic reach and distribution.

“Our partnership with Presenture will give us the ability to expand The Good Flour Corp. foodservice footprint throughout the United States,” said Hamid Salimian, CEO of The Good Flour Corp.  “We are excited about the opportunities this partnership will bring.”

About Presenture
Based in Houston, Texas, Presenture is a national sales and marketing service provider for the food industry. We excel in helping food manufacturers develop, execute, and accelerate their commercial strategies.

Presenture offers a complete solution for food manufacturers seeking imaginative ways to pivot to a more efficient sales and marketing model. Our team of sales, marketing, and support professionals build and manage national broker networks on behalf of our manufacturer-clients, addressing both foodservice and retail channels. These client-specific broker networks are supported by custom go-to-market strategies, regional sales managers, an inside sales team, and uniform reporting. This eliminates or reduces the need for a manufacturer-owned sales team, making Presenture the industry’s most economically prudent business model for food manufacturers.