FOR IMMEDIATE RELEASE
Houston, Texas – December 7, 2020 – Presenture LLC, a national foodservice sales agency, announced today Chris Riska has joined the company as Vice President of Channel Development. Chris has worked closely with many of the top US food manufacturers helping them reach their sales goals in broadline distribution.
In his new role, Chris is responsible for planning and directing all aspects of Presenture’s channel development policies, objectives, and initiatives on behalf of its manufacturer-clients. In conjunction with Presenture’s Vice President of Sales, Chris will also develop and implement sales strategies in order to maximize client revenue and meet sales goals.
Chris has over 31 years of broadline distribution experience while working at Sysco Corporation. He held multiple roles with the most recent in Category Management and Sourcing. His extensive experience as Senior Director includes the management of a variety of Sysco Business Center Categories comprising of Canned & Dry, Commodities, Imports, Dairy, Frozen Fruits, Vegetables and Potatoes.
“Chris’ wide-ranging knowledge and expertise is impressive,” said Michael O. Maher, CEO and founder of Presenture. “With his seasoned background in foodservice distribution spanning across multiple categories, I know Chris will flourish not only for Presenture but also for our manufacturer-clients.”
Chris attended the United States Naval Academy in Annapolis, Maryland and holds a degree in Agricultural Education from the University of Wisconsin in Madison.
Presenture, a national foodservice sales agency based in Houston, Texas, excels in helping emerging foodservice manufacturers develop, execute and accelerate their commercial strategies.
Presenture’s team of sales, marketing and support professionals build and manage a national broker network for its manufacturer-clients. This managed broker network, supported by its go-to-market workshop and uniform reporting for three regions and 65 markets, eliminates or reduces the need for a manufacturer-owned foodservice sales team. Presenture’s proven approach saves clients time and money, making it the industry’s most economically prudent foodservice business model for emerging foodservice manufacturers.