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WHAT IS CRM?

WHAT IS CRM?

[vc_row][vc_column][vc_column_text]The CRM acronym was established in the early 90’s for Customer Relationship Management.  As IT products evolved, the term CRM was adopted by IT system vendors to fit their particular product.  Today, CRM is a combination of contact...
Demystifying Go-to-Market Strategies

Demystifying Go-to-Market Strategies

[vc_row][vc_column][vc_column_text]What Are Go-To- Market Strategies? Plain and simple, a Go-To- Market strategy (GTM) is a method used by companies to define how they will deliver products or services. In addition to including plans for marketing, logistics, and...