What Are Go-To- Market Strategies?
Plain and simple, a Go-To- Market strategy (GTM) is a method used by companies to define how
they will deliver products or services. In addition to including plans for marketing, logistics, and
evaluation, GTM plans typically account for variable factors such as pricing, distribution, and
A GTM strategy done properly starts with the customer; identifying the right customers with the
right markets, channels, products, and value proposition. It is done in a manner which
continuously validates and, if necessary, modifies the company’s business model. Once
developed, customer discovery and development leads to successful customer creation utilizing
a repeatable sales process.
Furthermore, solid GTM strategies significantly reduce time to market and build a framework
that gives a company a living document enabling them to innovate and adapt to market and
competitive issues. Getting your products and services to customers more efficiently than your
competitors will increase your market share, ROI, and brand engagement.
A Foodservice GTM Strategy
Time is especially important in business today. In 2015 alone, the foodservice industry
accounted for more than $255 billion in wholesale sales. That means any missteps, such as
failed product launches, can cost a manufacturer profits and a chance to improve market
Being successful in the foodservice arena is especially difficult for small and mid-size
companies. Compared to well-established foodservice giants, smaller companies typically do
not have all of the resources to effectively get their products in the hands of customers. Going to
market can feel overwhelming, especially for companies that are attempting to scale their
Presenture’s Go-To- Market Workshop enables small and mid-size companies to be successful
in the foodservice market. This workshop is a key component of our complete foodservice
Once we prepare our client for launch or relaunch of their foodservice initiative, we use our
proven sales process and reporting to take full advantage of the GTM strategy.
Learn about GTM strategies and what they mean for your business by contacting us today.